Three brothers (Steven, Rick, and Jason) spending many nights at a bar throwing darts, trash talking each other, and just having fun. The trash talking brought on the phrase "I threw too pure" when just missing on that clutch, game ending dart. That sentence became our inside joke and almost a motto.

One of the many nights when we were out, Jason asked, "why don't we make Too Pure a brand?" and that was the light bulb moment needed to get the ball rolling. A simple "why not?" brought an inside joke between brothers to life and started shaping the future of what would become Too Pure Darts Co.